The BEARING Team consists of a multi-disciplinary group of outdoor activity specialists, including professional sailors, skiers and special forces.
History
Our company dates back to 2004, but the BEARING name was introduced in 2010 when we expanded our nautical performance wear collection with skiwear and mountain wear. We have chosen the BEARING name because of its many meanings which perfectly match our fields of expertise.
Definition of the word BEARING
A ‘bearing’ is a term meaning a heading, or an actual compass direction. It also means to carry or to ‘to be equipped with’. Our slogan is ‘Get your BEARINGs’ which roughly translates as ‘set your course’ (and go ahead). This is really what we are about. We want you to enjoy your outdoor activities at a maximum level and to increase your performance by providing the best outdoor apparel on the market. In other words, if you have got your BEARINGs straight, you do not need to worry about performing in the most diverse circumstances.
Our approach
We apply a ‘blank canvas’ approach towards the innovation of our products. This means we go back to the core purpose of a garment, we find the best available technology to suit the purpose and we test the concept in the real world ourselves until we are 100 percent convinced we have the right product.
In our products we are therefore always pushing the boundaries of technology and design, making every BEARING product truly unique.
Unique online formula
Because we only sell online our top quality products are still affordable. You can choose from a wide range of selected online stores. No hassle, full warranty and fast shipment. All product information is featured online, including product reviews, so you can make your choice whenever and wherever you want.