The unique BEARING online concept enables us to offer you unmatched value for money, The benefits of online sales versus traditional retail channels already start during the product development phase. There are no optical sales samples required so we can fully focus our attention to the quality and the design of our products. If we take this one step further, our costs of sales are minimal because we do not need a sales force visiting shops 3 times a year around Europe. Naturally the impact on the environment with our online model is much less than with the travelling sales force. In addition we do not need instore promotional materials and so on. The costs for running a physical shop are much higher than running a webshop. The personnel costs plus the rent alone require a significant turnover and a high margin in order to be profitable. On average this margin is roughly fifty percent (50%)! For online shops the costs are much lower and as a result we can work with lower margins. The lower overhead costs and operational costs, together with the lower margin enable us to guarantee you the best value for money, In other words, we offer the best quality and the technologically most advanced products and for a good price which would otherwise be paid for a mediocre product. You decide what you want.